FREQUENTLY ASKED QUESTIONS
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If your service is complimentary, how do you generate revenue?
Unlike full-time event planners, there are no continuous expenses associated with a venue’s partnership with DINEvent. Each booking simply requires a referral fee in the amount of 10% of the food, beverage and room rental sales subtotal.
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Q
Why should I pay DINEvent a percentage to book the space, when I think the space will book directly with us?
DINEvent believes that 90% of guaranteed sales are more profitable than 100% of sales generated by an unused event space. A signed contract adds tremendous value!
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Q
What are we buying in exchange for DINEvent’s referral fee?
The referral fee DINEvent earns is essentially a marketing expense that results directly in sales and revenue for your venue. Unlike print advertising, DINEvent referrals are measurable. Not only will the venue receive 90% of sales generated by the group, but it will also be granted the opportunity to convert this client into a loyal customer.
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Q
Does DINEvent book non-contracted events?
No – DINEvent books contracted food and beverage events only. Commission is required in exchange for all referral bookings.
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Which types of venues does DINEvent work with?
We work with all types of venues, including independent restaurants, small-to-midsize restaurants, national restaurant chains and global hospitality groups. DINEvent also works with hotels, special event venues, and even caterers.
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How will the cost of working with DINEvent affect my P&L?
As sales increase, margins increase. Whether or not your event space is booked, salaries and benefits, operating/controllables, occupancy, utilities, G&A, interest expenses and depreciation remain constant. By booking the space with DINEvent, profits increase, employees pick up shifts and morale lifts.